CULTURE : CREATIVE OWNERSHIP

We are a team that helps creators around the world make great content. Therefore, it is important that we also thrive in a culture that empowers creativity, drives innovation, and nurtures collaboration in this fast-changing world. That said, we also acknowledge that we are not robots. We celebrate our achievements and embrace our gaps as opportunities for growth and learning.

This document emerges as a living, breathing guide, evolving with us and the world around us. It acknowledges that our culture is dynamic, adapting alongside us. It took us about a year and a half to live through the wins and challenges, find opportunities to learn from them, and finally structure them into this document that captures the essence of what it means to be part of 'Creator Engine'.

Ownership & Accountability

We take responsibility for our actions and their outcomes. Each team member is empowered to take initiative and make decisions, owning both successes and mistakes. Accountability fosters trust, and trust is the bedrock of our collaborative efforts.

• Identify Tasks Proactively: Look for tasks that need attention and start working on them without waiting for an assignment.
• Follow Through: Commit to your deadlines and deliverables. Ensure that once you start a task, you see it through to completion.
• Track Your Progress: Regularly update your progress and ensure your tasks are moving forward as planned.
• Flag Concerns Early: If you encounter a problem or struggle with a task and if it is time-sensitive, seek help and raise an early flag rather than losing time trying to figure it out yourself.
• Admit and Learn from Mistakes: If you make a mistake, acknowledge it, learn from it, and implement steps to avoid repeating it.

Alignment & Engagement

Ensuring that all team members are working towards the same business goals is crucial. Alignment means that our efforts are coordinated and synergistic, maximizing our impact and fostering a cohesive, united team. We recognize the importance of building strong relationships with our clients and stakeholders. By fostering regular, meaningful interactions, seeking and giving feedback, we ensure that everyone feels connected, valued, and engaged in the creative journey.

• Participate Actively: Engage in team meetings and discussions to align with team and project goals.
• Communicate Regularly: Keep your team/clients updated with regular status reports and progress updates.
• Seek Feedback: Regularly ask clients/teammates for their input and incorporate their feedback into your work.
• Offer Feedback: Offer constructive feedback to all team members at any level regularly.
• Celebrate Successes: Recognize and celebrate team and individual achievements to boost morale.
• Build Relationships: Invest time in getting to know your colleagues and clients to build trust and rapport.

Clarity

Clear communication and transparent processes are essential to build alignment. We strive for clarity in our goals, roles, and expectations, ensuring everyone understands their contributions and how they fit into the bigger picture. This clarity drives focus and efficiency.

• Set Common Goals that Align with Business Needs: Collaborate with your team/immediate manager to set specific, measurable goals for each project/role and keep tracking your progress.
• Provide/Seek Clear Instructions: When assigning or taking on a task, give/seek clear, detailed instructions to avoid misunderstandings. Avoid jargon and use simple, straightforward language in communications. Align on expectations for deadlines and deliverables.
• Seek Context: Understanding the full context of your work is crucial. Promote clarity by urging everyone to ask questions and push for comprehensive information from clients/teammates. Feedback from a client/teammate might differ from what we presume. Seeking context in those times helps us align better and get clarity.
• Document Processes: Maintain clear documentation of workflows and procedures/checklists for reference. Maintaining learning docs for clients often helps in reducing recurring feedback.
• Be Transparent: Share information openly with your team to avoid confusion and build trust.

Care

We care deeply about our clients and our colleagues. This care translates into a supportive environment where clients' time, release schedules, and quality standards are never compromised. For our colleagues, well-being is prioritized and everyone is encouraged to bring their authentic selves to work. We believe that a caring environment fuels creativity and innovation.

• Be Selfless: Keep our clients' / colleagues' / business needs first in everything you do at Creator Engine.
• Show Empathy: Be empathetic towards clients and colleagues, understanding their needs and concerns.
• Prioritize Quality: Always prioritize delivering high-quality work that meets or exceeds client expectations.
• Respect Deadlines: Be mindful of deadlines and plan your work to meet them without compromising quality.
• Support Well-being: Promote a healthy work-life balance and support colleagues' well-being.
• Offer Help: Offer assistance to colleagues who may be struggling with their workload.
• Respect Diversity: Value and respect the diverse backgrounds and perspectives of your colleagues.
• Foster Inclusivity: Create an inclusive environment where everyone feels valued and heard.

Future Ready

We are committed to staying ahead of the curve, embracing new technologies, and adapting to changing trends. Being future-ready means continuously learning, experimenting, and evolving to meet the needs of tomorrow's creators and audiences.

• Stay Informed: Keep up with industry trends, emerging technologies and artificial intelligence.
• Experiment with Tools: Try out new tools and techniques to enhance productivity and creativity.
• Share Knowledge: Share new insights and learnings with your team to collectively stay updated.
• Be Adaptable: Be open to change and willing to adjust your approach as needed.
• Build Skills: Continuously work on building new skills that will be valuable in the future.
• Network: Connect with industry professionals to learn about new developments and opportunities.